In the Mind of the Designer: agIdeas forum
talks about what goes on inside these designers and how their background influence impacted their design ideas and how the "STORY TELLING" is an key factor in the means of communication and connection.
Design is not necessarily tangible for example: ARG -Alternative reality game --is an idea of the movie interpreted through a reality game. this allows more interaction with the audience, where they become apart of the story and "beyond the screen".
these "story tellers" interact with mythology, people, public space and the new and old
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