Bill Moggridge: what is design?

http://core77.com/blog/videos/bill_moggridge_what_is_design__17099.asp

Bill Moggridge, the director of the Cooper-Hewitt National design museum expands on the subject of good and bad design and how everything has been designed from interiors to fashion to everyday hand held objects. He provided an example of the first lady of the white house about the significance of design in the society, as it allows the opportunity to raise the essence of design with innovation and education.
Frank Geray
Charles and Ray Eames -furniture, fiberglass chair, exploring science as well as human
lights: Richard Sapper and the "leaf" one by Yves Behar made out of LED lights
he talks about the four factors of design:
1.physical design
2.Human and subjective
3.digital design
4.technical and objective
Bad design:
is connected to bad technology and not enough research
the key factors of in the design process are understanding people and prototyping
-having a sophisticated way in understanding people's need and wants as well as prototyping
-start from people and move towards the solution
-constraints--ideas--solution--product
design harness the attributes of people's desires + business viability + technology feasibility = good innovation
design for others such as different ethnic backgrounds, age and gender
research in design:
learning data, info.
look: find out what people really do, what happens and their behaviour eg: asking and cameras
understanding people for better end products in use
3 stages of prototyping:
inspire --> evolve--> validate  (checking if it works)
"the design of the places we live expands to social innovation programs"
eg: social innovation of transporting water
sustainability in materials but it is growing to a more global level
-shared mine is more powerful than the individual mind  --teamwork and alot of individual discipline