TED TALKS #2 David Kelly: The Future of Design is Human-centered

http://www.youtube.com/watch?v=eXndL3TNCmo

IDEOs' David Kelly talks about his opinion about design and its trend, moving towards users experience rather than the actual hardware itself.
He explains that design now-a-days is more focused on human centered design --design behaviours and personalities of the products which creates a more fun environment in the design world. This ultimately makes design broader by adding the emotions and personalities within the product designed.


For example: firms moving the designs into emotional experience through the objects which are shown in an internal video production groups to show a man machine relationships, here Kelly compares this to architects showing the houses to their clients.


Kelly further explains his point of human-centered through his short films of:
1. A Prada store in NY: with some of the new technologies embedded in the store such as:
-portable scan tags which scans all products to reveal pricing and further information about the item
-a  liquid changing crystals in the fitting rooms that changes from clear to opaque by a press of a button
- magic mirror where a plasma screen is built in the mirror to show off a multi-angled view of the wearer
making cubicals more human


2. the spyfish: (submarine tele-presence vehicle) a revolutionary underwater video camera through a battery powered device with the connectivity of a slender cable; devised by a company from London.
They are the eyes of the sea where the beholder does not need to get wet to experience the life of under the sea. It has said that "you completely loose yourself under water".
This interesting devise provides the complete immersive experience with the image, lighting and sounds of the deep ocean, and is capable to go under 500 feet. 


3.David also participated with Scott Adams on designing for the ultimate cubical. Experimenting with cubicals working with screen cubicals and cubicals where the walls where alive which was aimed to make the cubicals have more of a personality, having a more human feel to the new cubicals other than the stereotypical cubicals in the everyday offices. This design concluded with a built in fish tank, a punching stress-ball and a flower that dies when your not in the cubical and come back alive when your back.

4. the Aprotech: approached by Dr Martin Fischer who was interested in Kenya and the entrepreneurs. through his research, he began 19000 companies and increased the rate of employment in Kenya with 30000 new jobs It is a non-profit organization but has reached good sales for the products, creating 0.6% of GDP for Kenya. The approtech was a design of a manual deep pump well made with Kenya's natural resources, which enables people to grow crops in the off -peak seasons.


Through this TED talk, Kelly has shown the interesting designs that has shifted to a more human centered approach, providing a better insight in the design world.